Love Your Book, Love Yourself

Most writers will say they hate the self-promotion and branding aspect of being a professional author. Well, I’m not one of them.

I don’t feel weird at all about self-promotion. I love my book, and I want as many people as possible to read it, so promoting it feels natural to me, just like promoting any other book that I love (and I am the kind of person who will shout until my throat is raw about books I love – which reminds me HAVE YOU GUYS READ THESE BOOKS YET????).

Also – and this might be the most millennial shit I’ve ever said – personal branding has helped me find myself. I started writing in my late 20s and got my agent and book deal in my early 30s (well, early-ish – I’ll be 35 by the time Temper releases), which is prime figure-your-shit-out time in anyone’s life. The process of figuring out who I am as a writer and what I want to say with my work has run in parallel with me discovering who I really am and what I actually want out of life. Developing my author brand has helped me get more comfortable with certain aspects of my personality that I now realize have been part of me all along: my darkness, my ambitious drive, my feminist principles. So maybe because of that, my public author “brand” doesn’t feel like a fake persona at all. It feels like the best version of myself – the person I wanted to be, who I’m now in the process of becoming. Curated and carefully presented, sure, but still real.

Women aren’t encouraged to be confident – to like or believe in ourselves at all, quite frankly. Well, fuck that. Writing a book and pursuing its publication is a fundamentally arrogant act, and there’s nothing wrong with a little arrogance. If you’re good at what you do, don’t downplay it or apologize for it. Own it. That’s all self-promotion is, really: saying, “hey, I made this thing, and I love it, and I hope you will too.”

So, in that spirit: my novel Temper comes out on July 2nd. You can preorder it here. I love it, and I hope you will too.

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Layne Fargo

Layne Fargo has Master’s degrees in theater and library science, which seem slightly less useless now that she writes very dramatic books. She’s a Pitch Wars mentor and a member of the Chicagoland chapter of Sisters in Crime. Layne lives in Chicago with her partner and their pets. Her debut, TEMPER, will be published by Scout Press in the summer of 2019.

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