Hemingway, Proust, and the Authorial Brand
Sooner or later every aspiring author is going to be told that they need to work on building their brand, improving their platform, increasing their presence. I grate at these terms. I don’t like to think of myself as a brand. I’m a person. I have a personality. I have interests and quirks and an aesthetic and a manner of speaking, and these things transmit through my writing and my…