Marketing Is Hard and Other Obvious Truths

Thursday, July 9, 2015

Okay, so this week’s topic is marketing. As the other Debs have confessed, as writers, its one arena that really leaves us flummoxed. What works? What doesn’t? Who knows? One of the most confusing aspects of all this is that marketing is defined differently than publicity. Marketing usually entails paid, guaranteed efforts (like ad placement or co-op at the bookstore), while publicity is the stuff you see show up randomly…

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