There is no “normal.”

Wednesday, September 18, 2019

Before I begin, let’s get something straight: there’s no “typical path to publication.” There’s only what happens to you, when it happens to you. Remember, this is a business where the only effective marketing advice are dollar signs and shrug emojis. That said, my journey is actually fairly typical. I call publishing “the eye of Sauron,” because you’ll find yourself living through long stretches of time where nothing much is…

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Marketing Is Hard and Other Obvious Truths

Thursday, July 9, 2015

Okay, so this week’s topic is marketing. As the other Debs have confessed, as writers, its one arena that really leaves us flummoxed. What works? What doesn’t? Who knows? One of the most confusing aspects of all this is that marketing is defined differently than publicity. Marketing usually entails paid, guaranteed efforts (like ad placement or co-op at the bookstore), while publicity is the stuff you see show up randomly…

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Five Marketing Tips

Tuesday, July 7, 2015

There a a million ways to market a book. You can do blog tours, book events, magazine articles. If you’re lucky you’ll get reviews by the large trade publications like Publishers Weekly, Kirkus, Booklist and more. You can spend your advance on book marks, buttons, and fun pens. And like Colleen said yesterday, it might work, it might not. In no particular order, here are my five tips: 1. Think outside the…

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News Flash: Reviews, Marketing, and Website Redesign

Sunday, December 8, 2013

Congrats to Sheena, who won the copy of Rosemary Harris’s THE BITCHES OF BROOKLYN last week!   From the 2014 Debs… Lori Rader-Day‘s book The Black Hour was included as a “first fiction” choice in a marketing insert directed at librarians across the country. Gulp. This is getting real. Natalia Sylvester experienced a bit of pre-pub, pre-sale excitement when Chasing the Sun briefly climbed to #11 in Hispanic-American fiction in the…

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Deb Joanne’s Marketingapalooza

This week’s theme is marketing-a timely one for me, since as you know, SMALL MEDIUM AT LARGE is only recently released and thus marketing has been on my mind a lot lately. Okay, more than a lot. More like thoughts of marketing and publicity have been all-consuming. Because here’s the thing: not only do I have a book that I would like people to read*, but I would actually like…

Monday, July 23, 2012
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