Self-promotion: what not to do.

Wednesday, January 29, 2020

I’ve been dreading this week. The truth is, I have no idea how to self-promote. I’m seven months away from my book launch, the idea of “building my personal brand” makes my face do the quizzical thing usually found in bad stock photos, and I definitely don’t have any money for “swag.” So, instead, I’ll talk about some things to not do when you’re self-promoting. Don’t: … only talk about…

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Marketing Is Hard and Other Obvious Truths

Thursday, July 9, 2015

Okay, so this week’s topic is marketing. As the other Debs have confessed, as writers, its one arena that really leaves us flummoxed. What works? What doesn’t? Who knows? One of the most confusing aspects of all this is that marketing is defined differently than publicity. Marketing usually entails paid, guaranteed efforts (like ad placement or co-op at the bookstore), while publicity is the stuff you see show up randomly…

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