We’re sorry to report that we don’t have a book launch for you this week. I know. You were becoming accustomed to the buzz you were getting from our unique brand of energy drink. But we’re not done launching books. In June, we’ll let Natalia’s book into the world, and in July, it’s my turn to sail.
But we needed to wean you off the excitement of back-to-back launch weeks for Lisa and Susan, or you’d get the shakes. So: book launches.
Here’s the problem. Two of us haven’t had one yet.
Not that we aren’t in the throes of planning them. Just this week I nailed down the date of the launch party I’m throwing myself in my hometown, and started working with the formidable team of my in-house publicist and my hired-gun publicist to figure out where else I should show up during the launch season. It’s exciting to think about all the people I might get to check in with. But it’s also anxiety producing. How do people who do months-long tours do it? How, I ask you.
In fact, other than a couple of dates and a few locations staked out, that’s what I have: questions.
What should I do on my publication day? Anything? Nothing? Champagne, obviously, but what else?
I’m going to Thrillerfest the week of my launch. Am I crazy?
Should I have any events before my launch parties? (I set up a couple. I hope that’s allowed.)
OH NO WHAT AM I GOING TO WEAR?
How many events is too many? Too many for my introvert tendencies but also too many for the audience I can bring in, being a debut author?
When people say “Come to my town, I can fill a room for you” should I try to go? Even if it’s Texas? (Texas is pretty far.) (And hot, in July.)
I don’t have bookmarks. Do I need bookmarks?
Is all of this worth it?
This is not a good post, is it? But before the countdown begins, I’m taking all comers on the questions above and anything else you have to share about a successful launch. What worked for you? What have you seen done well?