In 2004 I attended a yoga workshop led by Megan McDonough, who was promoting her book, Infinity In A Box. Megan and I hit it off. We kept in touch via email after the workshop, and she eventually hired me to write for her e-newsletter, Mindful Marketing, geared toward yoga teachers seeking to expand their classes. Megan was glad to shift some of her workload to me, while I was grateful for the opportunity to blend two serious interests, writing and yoga.
And so, appropriately, my first article for Mindful Marketing stressed the importance of chance encounters, because those chance encounters might very well result in mutually beneficial professional opportunities. “Keep taking action,” I wrote. “Increase the odds that your big chance connection will arrive — probably when you least expect it.”
In the language of yoga, we might say that if you open yourself up to the universe, abundance comes pouring in.
In other words, put yourself out there, because you never know where things may lead.
A few months after Megan hired me, I pitched a story to the editor of Yoga + magazine. The editor read my Mindful Marketing clips, then commissioned me to write a feature. So my chance encounter with Megan extended well beyond her e-newsletter; thanks to those clips, I was able to reach a large international audience, and convey an important message about the struggles of combat veterans, and the benefits of yoga.
Another case in point is how I came to find photographer Karl Seifert. This past September, I admired a gorgeous photograph posted by a Facebook friend, Beth, who happens to own the yoga studio next-door to my apartment. Knowing I would soon need a studio portrait for my book jacket, I asked Beth about her photographer. She highly recommended him, and I hired him.
Because I “Friended” my yoga teacher, and because she posted his photographs, Karl’s work (not the above photo; that’s a self-portrait!) and his name will appear on thousands of copies of my book. And it’s anybody’s guess whose hands those copies will end up in.
The story doesn’t end there. Beth’s husband Brett directs my town’s library. My husband Matt gave a talk at the library last fall and donated a portion of his book sales to the Friends of the Library. Brett then asked Matt to appear in a promotional video for a library fundraiser. Matt hired those same filmmakers to create a trailer for his next book, a young adult novel called Sorta Like A Rock Star. One of the filmmakers teaches English at a nearby high school, and he’s now considering teaching Rock Star to his students when it comes out next spring.
Do you have a similar story to share? What chance encounter in your past has led to a mutually beneficial working relationship — or several?
Latest posts by Alicia Bessette (see all)
- Signing off … and signing on - Wednesday, August 25, 2010
- If you like my book, you may also like … - Wednesday, August 18, 2010
- Party with Alicia … and the new Debs! - Wednesday, August 11, 2010
- My book! Cupcakes! Contests! - Wednesday, August 4, 2010
- Trashpicked treasures - Wednesday, July 28, 2010