No One Minds Cake

My launch party took place at the awesome Fountain Bookstore in Richmond, Virginia — the place which is, more or less, my hometown. I wasn’t born there, but it’s where I spent my formative years, where my parents still live, and where I recently returned after leaving Roanoke. If you’re ever in the Richmond area, definitely stop by — it’s my favorite kind of indie store, quirky and charming and absolutely stuffed with books.

My publicist set the event up, but I had really no idea what to expect. What would I need to do? Who would show up? Would anyone show up? I knew few of my friends would be able to make it. The people I love are far-flung, and it’s hard for grown-ups to make it anywhere on a Tuesday night. Would I be sad and alone?

Then the owner of the venue messaged me on Twitter: Would you mind if we got a cake?

Mind? Who minds cake??

So I knew, at least, that there would be cake.

I put on my best dress, curled my hair, and donned my pearls, like any proper Southern girl does when making her debut. I can’t praise Fountain Bookstore highly enough for how welcome and celebrated they made me feel. It was a proper Event, with signage and stacks of books — and cake.

And people came! A fair number were my mother’s colleagues, present because of her wrangling, but many were total strangers — regulars of the bookstore, I assume. And one completely unexpected friend of mine showed up! I hadn’t seen her since our grad school days, but she came up to Williamsburg, much to my delight.

The event itself was super-easy. For me, at least — but I’m an extrovert who has never in her life experienced a moment’s fear about public speaking. I read a few pages of From Unseen Fire. Some online research suggested 10-15 minutes would be the right length, so I timed out 12 minutes from my favorite chapter. Then we did a Q&A, which I thoroughly enjoyed. Some of the questions were about the book itself, others were about the publishing process and the whole world of books I’m now a part of. I love talking about writing, and I’m vain, so I like talking about myself, so that all went smoothly!

(If you’re interested in seeing any of that, I broadcast it to Facebook Live, and the video is available here!)

And… I ate cake.


From Unseen Fire is available in hardcover, ebook, and audiobook from many fine retailers — including indie bookstores like Fountain Books!

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Cass Morris lives and works in central Virginia and the Outer Banks of North Carolina. She completed her Master of Letters at Mary Baldwin University in 2010, and she earned her undergraduate degree, a BA in English with a minor in history, from the College of William and Mary in 2007. She reads voraciously, wears corsets voluntarily, and will beat you at MarioKart.

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This article has 1 Comment

  1. Wow, what a great venue to get you a cake. The last launch I had, the store owner said, “Please don’t bring cake. It’s messy and it means you have to have forks.” I had to agree about the messy part, so I got dessert bites instead. Still, cake!

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