Self promotion goes against every fiber of my being. From an early age I was taught to not brag, to not raise myself above others. I’ll gladly tell you about how everyone else is great, but if you turn the spotlight on me, I want to hide.
But in today’s publishing world, that’s not an option. Writers must talk about themselves, drum up excitement for a release, and ask people to buy their book. It’s awkward and uncomfortable, but we have to do it anyway.
Don’t get me wrong-I think my book is funny and sweet and definitely worth the time it takes to read. And I want you to spend your money on it (or get from the library, that’s cool too). I really, really do.
But constantly telling people how great my book is a struggle. I lack the confidence required.
So, dear reader, how am I going to make this work. Simple. Two steps.
1. Just do it. I have to tell you about my book and there’s only one way to do that–actually tell you about my book.
2. Set some ground rules. To avoid becoming That Writer, I plan to establish some boundaries. Colleen decided she’s not going to talk about her awesome foreign rights sales (holy crap – six countries!!!!!!). Maybe you’ll limit yourself to one book mention a day. I’ve decided if I’m going to tweet or post about my book, then I need to promote someone else, too. That seems like a fair balance.
And as this is Self Promotion week here on The Ball, I’m thrilled to share the cover for THE COINCIDENCE OF COCONUT CAKE. I absolutely love everything about it. The restaurant chalkboard, the stack of newspapers below the coconut cake, the fantastic font! It’s simple, elegant, yet reflective of the book. The cover designers at Gallery did an amazing job!
What do you think? Do you have any favorite books covers? Share in the comments!
P.S. You can also add my book as To-Read on Goodreads or pre-order from your favorite book purveyor. The book description and cover will be up soon, too.
And don’t forget to comment on our guest post from Linda Gray Sexton to win a copy of her book BESPOTTED. (See what I did there?)