Author Branding: One Author’s Journey of Failing at Instagram

Tuesday, March 23, 2021

  One of the things that new writers hear about all the time is the need to find a brand. As if authors are breakfast cereals that can be boiled down to zingy catchphrases like ‘delicious and nutritious’ or ‘heart-healthy.’ Not gonna lie, the idea of defining my author brand was the stuff of nightmares. But it was a nightmare I knew I’d have to face… someday. Well that someday came…

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Self-Promotion, Branding, and the Bicycle Book Tour!

Saturday, March 20, 2021

If you’re looking for some real pro tips on author branding and promotion, I’m going to point you to Lainey Cameron who has some of the best advice out there. I especially recommend the panel she moderated at AWP 2021 called Debuting During a Disaster with four other incredible authors and marketing geniuses including Lisa Braxton (a Former Debutante!), Eddy Boudel Tan, Barbara Conrey, and Linda Rosen. As for me,…

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I Thought Branding Was Only For Livestock

Friday, February 1, 2019

    Publishing my first book in 2019, I often find myself daydreaming about what it must have been like to do this a hundred years ago when there was no internet, no blogosphere, no Twitter or Facebook or Instagram to manage. I don’t know why, because I have absolutely nothing in common with him, but I always picture F. Scott Fitzgerald, scribbling away at his writing desk, blissfully ignorant…

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Interview with Dana Kaye + Giveaway of Your Book, Your Brand!

Saturday, October 1, 2016

In the guest chair today is publicist guru Dana Kaye! Dana is the owner of Kaye Publicity, Inc. and author of Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales. Known for her innovative ideas and knowledge of current trends, she frequently speaks on the topics of social media, branding, and publishing trends, and teaches online courses at KayePublicity.teachable.com. It’s a real treat having…

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